Web marketing campaigns generates a valuable traffic toward your web site.
The visitors redirected towards an web site through advertising campaigns are targeted according to their centers of interests, their language and even of their place of residence. The two formats to carry out these advertising campaigns are:
- BannersSmall advertising area inserted within an external page of a partner web site. This space is cliquable and the paiement varies with the number of clicks.
- EmailsWeb page sent a large amount of email addresses. The contacts can be collected from a simple form of the type "subscription to our newsletter" present on a web site. However, be aware of respecting the private information of the contact to avoid spaming behavior.
Banners
A banner is an advertising space rented on another site wich aims at redirecting the Internet traffic to your site.
Exemple
client - Fly Emirates
date - Decembre 2003
Emails
Emails are an important marketing tool for every advertising campaign. The realisation of emails is an art which requiers synthetisation mind and technical knowledges. An email must be esthetically appealing while remaining very fast to download.
example
client - Yahoo! Finance
