Azure Data Factory is a service on Microsoft Azure used by data professionals and business intelligence experts to discover, organize and understand the data sources they need. It is build on a crowdsourced model of metadata and annotation to provide a central source of knowledge accross the organization for users to contribute their knowledge and build a community and a culture of data. The main focus are:

• Discover: search, browse and filter

• Understand: metadata, experts, context

• Consume: your data, your tools, your way

• Contribute: tag, document, publish